What is ungating on Amazon?

Getting Amazon's approval to sell in a restricted category or brand.

Ungating is the process of applying for approval to sell a restricted category, brand or product. Typically Amazon asks for a recent invoice from a distributor showing a purchase of ten or more units, sometimes with brand authorisation; approval can be instant or take review.

Practical notes from the trenches: retail receipts - including Amazon's own - are generally not accepted as invoices; distributor invoices are. Some gates open automatically as your account ages and performs. Sellers often ungate deliberately, buying a small wholesale lot precisely to unlock a category worth sourcing in.