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What is Amazon Seller Central?

The dashboard where Amazon sellers run their account, listings and shipments.

Seller Central is Amazon's web dashboard for third-party sellers - the place where you create offers, manage prices and stock, build FBA shipments, answer messages, run reports and watch your account health. If you sell on Amazon, this is the admin panel of your business.

Third-party tools connect to your Seller Central account through Amazon's SP-API with your permission, which is how a sourcing tool checks your selling eligibility for a product, and how repricing and inventory tools act on your live listings.

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Every scan result carries fees, profit, ROI and the price history - the terms above, applied for you.

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ASINUPC / EANBSR (Best Sellers Rank)Buy BoxFBAFBMReferral feeFBA fulfilment fee

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Frequently Asked Questions

Is Seller Central free?＋

The dashboard comes with the selling account. Amazon offers an Individual plan billed per sale and a Professional plan with a monthly subscription - the Professional plan is the practical choice once you sell more than a handful of units a month.

Why do tools ask to connect to my Seller Central account?＋

Through Amazon's SP-API, with your explicit authorisation, a tool can check what you are eligible to sell, read your listings for repricing, and pull your sales for profit tracking. You can revoke the authorisation in Seller Central at any time.