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What is Amazon FBA?

Fulfilment by Amazon: you send stock in, Amazon stores, ships and handles support.

FBA - Fulfilment by Amazon - is the service where you send your products to Amazon's warehouses and Amazon takes over from there: storage, delivery, returns and customer service. Your offers get the Prime badge, which is a large part of why FBA offers convert better than merchant-fulfilled ones.

The trade is fees for logistics: FBA charges a fulfilment fee per unit and storage fees per cubic volume, on top of the referral fee every Amazon sale pays. Whether a flip is profitable after all three is exactly what a deal calculator answers before you buy.

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Every scan result carries fees, profit, ROI and the price history - the terms above, applied for you.

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More terms

ASINUPC / EANBSR (Best Sellers Rank)Buy BoxFBMSeller CentralReferral feeFBA fulfilment fee

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Frequently Asked Questions

Do I have to use FBA to sell on Amazon?＋

No - you can fulfil orders yourself (FBM). Most arbitrage sellers still choose FBA for the Prime badge and the logistics, and use FBM selectively where the fee math favours it.

How much stock should I send to FBA at first?＋

Small test quantities: enough to prove a product sells at your numbers, not a quarter of demand. Storage fees punish stock that sits, so buy weeks of expected sales, then reorder what proves itself.