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What is the Amazon referral fee?

Amazon's commission on every sale, charged as a percentage of the price.

The referral fee is Amazon's commission for the sale itself - a percentage of the total sale price, charged on every order whether you fulfil with FBA or yourself. The percentage depends on the category; for most categories it sits around fifteen percent, with published exceptions above and below.

It is the first number to subtract when pricing a flip, and the one beginners forget most often. Rather than memorising category tables that Amazon updates, price the actual product: a deal calculator applies the current referral and fulfilment fees and shows the margin that is actually left.

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Every scan result carries fees, profit, ROI and the price history - the terms above, applied for you.

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More terms

ASINUPC / EANBSR (Best Sellers Rank)Buy BoxFBAFBMSeller CentralFBA fulfilment fee

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Frequently Asked Questions

Is the referral fee the same in every category?＋

No - it is a per-category percentage, with most categories around the mid-teens and published exceptions in both directions. Amazon updates the schedule, which is why tools apply the current rate instead of a memorised table.

Do I pay the referral fee if I fulfil orders myself?＋

Yes. The referral fee is for the sale, not the logistics - FBM avoids fulfilment fees, not the commission. Every Amazon sale pays it.