Free guide
The quickest and safest way to start your own Amazon business
77 pages, no fluff: how to pick your first products, what to check before you buy, and how to get them listed and shipped into Amazon. Written by Dr. Max Vershinin, who built Arbitrage Hero to do this job.
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What is in it
What you will be able to do after reading it
- How Max started his own Amazon business from scratch
- The business model to start with, and why the others cost more to try
- How to find products that already sell, without importing anything
- How to get going on a small budget
- How to read sales rank, competition and the Buy Box before you buy
- The mistakes that sink most new sellers in their first month
Chapter by chapter
Everything the guide covers
The guide's own contents, in order, with the page each chapter starts on.
- p. 7
Why Amazon, and what FBA actually is
How Fulfilment by Amazon works, what it costs, and the difference between the Individual and Professional seller accounts.
- p. 13
The quickest way to see results
Why retail and online arbitrage get you selling in a week or two, where private label needs thousands up front and months of learning.
- p. 14
Real products, with the numbers
Products Max bought and sold, each shown as the shop listing, the Amazon listing and the sale that followed.
- p. 23
Step 1: Registering your seller account
What Amazon checks, the two account types side by side, and the detail that delays payouts if you get it wrong.
- p. 26
Step 2: Sourcing profitable products
The longest chapter: the Buy Box and how to price, sales rank, judging competition, and scanning and analysing candidates.
- p. 48
Step 3: Listing your products
Getting an item onto an existing Amazon listing rather than creating one.
- p. 54
Step 4: Shipping into Amazon
Preparing a shipment, labelling and sending it to the fulfilment centre.
- p. 63
Step 5: Running the account
Catalogue, inventory, pricing, orders, reports and the performance metrics Amazon suspends accounts over.
- p. 69
Appendix: sales rank guidelines
The rank thresholds to work to, per Amazon category.
- p. 72
Appendix: UK and US store lists
The retailers to source from, listed by market.
Is this for you
It is, if any of these is true
- You want to start an Amazon business but do not know what to sell first
- You do not want to import from China or invest thousands to test an idea
- You have watched a lot of videos and still do not have a first step
- You want to sell brands buyers already search for, with no advertising
Written by Dr. Max Vershinin
Max lives in the UK and holds a Ph.D. in Computer Science and an MSc in Economics. He has launched software products used by thousands of people, among them Social Link Machine, vRankerPro and vMarketerPro.
He built Arbitrage Hero for his own sourcing first, because the tools he tried were too complex and too expensive for a new FBA seller. This guide is the method that software was built around.
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