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What is a gated category on Amazon?

Categories and brands you need Amazon's approval to sell in.

Some categories, brands and individual products are "gated": Amazon requires approval before you may sell them. Grocery, topicals and certain toys are commonly restricted; many brands gate themselves to fight counterfeits. A new account has more gates than an established one.

For arbitrage the rule is simple: check eligibility before you pay, not after the box arrives. A deal you cannot list is not a deal. Eligibility checks are built into scan results for exactly this reason, and requests to sell ("ungating") often just need an invoice from an authorised supplier.

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Every scan result carries fees, profit, ROI and the price history - the terms above, applied for you.

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More terms

ASINUPC / EANBSR (Best Sellers Rank)Buy BoxFBAFBMSeller CentralReferral fee

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Frequently Asked Questions

How do I check if a product is gated for me?＋

In Seller Central, search the ASIN under Add a Product - it shows whether you can sell it or need approval. Sourcing tools run this eligibility check on every result so you see it before paying, not after.

Are gates the same for every seller?＋

No - gating is per account. Age, sales history and performance open many gates automatically, which is why a product a veteran sells freely may ask you for approval. Check with your own account, not a screenshot from a course.