LoginTry For Free
Try For Free

What is FBM (Fulfilled by Merchant)?

You store and ship orders yourself instead of using Amazon's warehouses.

FBM - Fulfilled by Merchant - means you list on Amazon but store, pack and ship orders yourself, and handle the customer service that comes with them. It avoids FBA's fulfilment and storage fees, and it is how many sellers handle oversized items, fragile goods or products that move too slowly to justify warehouse fees.

The cost is competitiveness: FBM offers usually lack the Prime badge and convert worse against FBA competition on the same listing. Most arbitrage sellers default to FBA and use FBM selectively where the fee math or the product's nature favours it.

Go deeper

See these numbers on real products

Every scan result carries fees, profit, ROI and the price history - the terms above, applied for you.

Try it free for 7 days

More terms

ASINUPC / EANBSR (Best Sellers Rank)Buy BoxFBASeller CentralReferral feeFBA fulfilment fee

Good to know

Frequently Asked Questions

When is FBM better than FBA?＋

Oversized or fragile items, slow movers that would eat storage fees, meltables outside the FBA window, and products whose margin cannot absorb the fulfilment fee. Many sellers run both and choose per product.

Can an FBM offer win the Buy Box?＋

Yes, with strong seller metrics and fast, tracked delivery - Amazon calls that Seller Fulfilled Prime territory. In practice FBA offers win it more often, which is why FBM works best where FBA competition is thin.