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What is reverse sourcing?

Working backwards: start from a proven Amazon product, find who sells it cheaper.

Reverse sourcing flips the usual direction. Instead of scanning a store and asking "does any of this sell on Amazon?", you start from a product that already sells - an ASIN, a category bestseller list, or a successful competitor's storefront - and search retailers for a cheaper source of that exact product.

It is the sharper tool of the two directions because demand is already proven; the only question left is supply. Storefront-based reverse sourcing is particularly direct: it shows you what sellers like you are successfully selling right now, and then hunts the retail price for it.

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See these numbers on real products

Every scan result carries fees, profit, ROI and the price history - the terms above, applied for you.

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More terms

ASINUPC / EANBSR (Best Sellers Rank)Buy BoxFBAFBMSeller CentralReferral fee

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Frequently Asked Questions

What do I need to start reverse sourcing?＋

A starting point - an ASIN, a category bestseller list, or a competitor storefront - and a tool that searches retailers for those exact products. Demand is already proven; the search is only for supply at the right price.

Is storefront reverse sourcing fair game?＋

Storefronts are public by design, and scouting them is standard practice - your own storefront is equally visible. What you copy is the product selection; you still compete on price, stock and execution.