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What is MOQ (minimum order quantity)?

The smallest order a wholesale supplier will accept.

MOQ - minimum order quantity - is the smallest order a supplier will sell you, expressed in units or order value. Retail arbitrage has no MOQ; wholesale does, and it is the main reason wholesale needs more starting capital than arbitrage.

MOQs are also negotiable more often than beginners assume, especially on a first test order. The sourcing discipline still applies: price the supplier's list against Amazon first, and only negotiate MOQs on lines where the numbers already work.

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Frequently Asked Questions

What is a typical MOQ for wholesale?＋

It varies from a case pack to hundreds of units or a minimum order value; there is no standard. Distributors often sit lower than brands. Treat the published MOQ as an opening position, especially for a first test order.

What if the MOQ is more than the listing can absorb?＋

Walk away or negotiate down - buying a year of sales velocity to satisfy an MOQ ties up capital and invites storage fees. The listing's monthly sales, divided by its sellers, sets what you can absorb.