Comparisons / Helium 10
Helium 10 alternative for arbitrage and wholesale sellers
Helium 10 is built for launching your own brand. Arbitrage Hero is built for reselling other people's, profitably.
What we say about Helium 10 here comes from their own site, read in August 2026.
Why sellers move from Helium 10
Black Box searches Amazon, not the shops you buy from
This is the distinction that matters and it is easy to miss. Helium 10 finds products inside Amazon's own catalog by sales, price and category. Arbitrage sourcing needs the opposite direction: read a retailer's catalog and ask whether Amazon pays more.
Reverse ASIN there means keywords, not suppliers
Helium 10's reverse ASIN lookup returns the search terms a listing ranks for. Ours returns the retailers selling that product for less than Amazon does. Same phrase, different job.
No wholesale price list matching
There is nowhere to upload a supplier spreadsheet and have every line matched to an Amazon listing with fees deducted.
The bill is built for a brand owner
There is no entry tier any more: the cheapest plan on their pricing page is Platinum, and it is priced for sellers whose margin comes from a brand they own. A reseller pays for keyword and PPC tooling they will never open.
What each tool does
The same six capabilities every tool on this site is measured on, plus markets, trial and price.
| Capability | Arbitrage Hero | Helium 10 |
|---|---|---|
| Online arbitrage store scanning | Hundreds of US and UK stores | ×Searches Amazon, not retailers |
| Wholesale price list matching | Lists of any size | × |
| Reverse search (ASIN or storefront) | ASIN, category, storefront | PartialReverse ASIN is keywords |
| Repricer | Included at every tier | × |
| Inventory and COGS tracking | FIFO COGS, restock alerts | PartialHigher tiers |
| Chrome extension | Amazon and retailer pages | |
| Marketplaces | Amazon US and UKsee the store list | Multiple Amazon marketplaces |
| Free trial | 3 days, on the monthly plan | See vendor |
| Entry price | $47/mo, or $376/yr | From $129/mo ($99 billed yearly) |
Everything in the Helium 10 column - the capabilities, the marketplaces, the trial and the price - was read from Helium 10's own site and its pricing page in August 2026. Vendors change packaging and prices; check theirs before you decide. Ours are always current on the pricing page.
Reasons not to switch
Where Helium 10 beats us
No tool wins every row. These are the reasons to stay where you are.
- Keyword research, listing optimisation and PPC management with no real equivalent here - we do none of it.
- If you sell private label, this comparison is not close and Helium 10 is the right tool.
- Far more Amazon marketplaces than our US and UK.
- A large training library and an established community.
What switching involves
- 1
Start the trial and set your filters once
Enter the ROI floor, minimum profit and sales rank limits you already buy on, then save them as a preset. If you run different criteria per category, save one preset each.
- 2
Re-run the retailers that were already working
Your winning stores stay your winning stores. Scan them with your preset and rebuild the pipeline from fresh prices rather than importing stale finds.
- 3
Upload one supplier price list
If you buy wholesale as well, upload a list and check the matches against what you know is true. It is the fastest way to judge the matching quality.
- 4
Connect Amazon for the repricer and cost tracking
This is the part most of the tools on this page do not do at all. Turn on the repricer, and let the inventory manager pick up cost of goods from your first purchase.
Good to know
Frequently Asked Questions
Can Helium 10 do online arbitrage?＋
Not the sourcing part. Its finders search Amazon's own catalog; they do not read Walmart, Target or any other retailer's prices and compare them with Amazon. Sellers use its extension for on-page checks, but discovery has to come from somewhere else.
I do private label and arbitrage. Do I need both?＋
Probably, and they do not overlap much. Helium 10 for the brand side, Arbitrage Hero for the resale side.
Does Arbitrage Hero do keyword research?＋
No, and we would rather say so plainly. Our subject is buy price against sell price, fees, ROI and demand, for products that already exist on Amazon.
Try it against Helium 10 on your own retailers
3 days free on the monthly plan. Set your filters, scan the two stores you know best, and compare what comes back.