Analyzing Products With SellerAmp SAS

SellerAmp SAS is a paid scanning app. It does the same job as the Amazon Seller app and puts considerably more of the decision on one screen. This lesson covers what it adds and when the subscription is worth paying.

Using it

The basic loop is the same as the free app. Open SellerAmp, tap Scan at the bottom, point the camera at the barcode, and the product loads. Enter your cost price and the app works out the rest.

What appears immediately

Where the Seller app gives you profit and sales rank, SellerAmp gives you a fuller picture in one view:

• Profit per unit, after Amazon's fees.
• Return on investment, as a percentage. This is the number that lets you compare products of different prices honestly. An item returning 21 on a cost of 12 is a better use of money than one returning 30 on a cost of 90, and only the percentage makes that obvious.
• Sales rank, with the category, so you can judge whether the figure is good in context.
• The Keepa chart, embedded. Price history and rank history in the same screen, so you do not have to open a second app to check whether the current numbers are typical.
• Competition, including the number of offers and whether Amazon is one of them.
• Other marketplaces. Whether the product sells elsewhere, with the profit estimated there too.

The one thing it does not do

SellerAmp scans barcodes only. The Amazon Seller app can also recognise product packaging. So when a barcode will not read, the free app is the one with a fallback.

Most sellers who use SellerAmp keep the Seller app installed for exactly that case, and for listing.

Why the embedded chart is the real value

Everything above is convenience except this. The reason to pay for a scanner is that it collapses the whole decision into one screen while you are standing in front of the product.

Without it, a proper check means: scan in the Seller app for profit, open Keepa for the history, and check the offers page for competition. Three apps and a couple of minutes per item. With a busy shop and a hundred items to get through, that is the difference between checking twenty products and checking a hundred.

Scanning speed is what determines how much you find, so a tool that triples it changes the economics of a sourcing trip. That is the argument for the subscription, and it is worth paying once you are sourcing regularly rather than on your first trip.

How to read what it shows you

The figures in the video are a useful illustration: a return on investment of 181 percent, a profit of £21, and a sales rank of 61,000 in Toys. That combination is worth buying, and it is worth understanding why each part matters.

• The profit says the deal is worth the effort of handling it at all.
• The return on investment says the money is well used compared with the alternatives.
• The sales rank, in its category, says it will sell in reasonable time. 61,000 is good in Toys, which is a large category. The same number in a small category would not be.

All three have to be acceptable. A high return on something that never sells is money locked in a box, paying storage fees.

Trials and pricing

SellerAmp offers a free trial, which was 14 days when the video was recorded. Check the current terms on their site rather than relying on that figure. Try it during a real sourcing session rather than at a desk, because the value is entirely in how it performs under time pressure in a shop.

The next lesson covers the Keepa app on its own, which is where the history behind these numbers is read properly.

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