Welcome

This lesson explains how the Academy is built and how to work through it. It is worth four minutes before you start, because the course is designed to be taken in a particular order, and the order is the part people most often skip.

Why the videos are short

Every lesson here is a short, single-subject video. That is a deliberate choice. A three-hour lesson is easy to record and hard to act on: by the time you reach the end you have forgotten the step at the start, and there is no natural point at which to stop watching and go and do something.

So each lesson covers one step and stops. Most run between two and ten minutes. You should be able to watch a lesson, close the tab, and carry out what it described without going back.

Take it in order, and do not take it all at once

The business model is simple. What makes it work is doing each step at the right time, and several steps only make sense once an earlier one is in place. Registering a seller account before you understand what you are going to sell, for example, means answering questions you have no basis for answering yet.

Two habits make the difference:

• Set a time to study. A fixed slot, whatever length suits you, beats an occasional long session. The course is designed to be absorbed in pieces.
• Do not binge the whole course. Watching everything in one sitting feels productive and leaves almost nothing behind. Work through a module, do what it asks, then move on.

The order of the modules

The course runs from the general to the specific, and each module assumes the ones before it.

1. Introduction. What Amazon FBA is, and why the marketplace is worth selling on at all.
2. Getting Started. The practical things to settle before you spend money: costs, business structure, the seller account, and the numbers that decide whether a product is worth buying.
3. Sourcing Methods Overview. The models available to you, so you can choose one rather than drifting into it.
4. Retail Arbitrage. Buying from physical shops.
5. Online Arbitrage. Buying from online retailers, which is what this software was built for.
6. Advanced Keepa Sourcing. Reading price and rank history properly, which is the skill that separates a guess from a decision.
7. Wholesale. Buying from brands and distributors, the step most sellers take after arbitrage.
8. Scaling Up Your Business. Handing work to other people once there is more of it than you can do.

Cut the distractions for the first month

The most common way this goes wrong is not difficulty. It is that people take two lessons, then buy another course, then watch an unrelated video about a different business model, and never finish anything. Pick this course, work through it, and leave the other tabs closed until you have.

The same applies once you are sourcing. Set aside particular days and particular hours for finding products, and the same for preparing the stock you send to Amazon. The work is repetitive by nature, and repetitive work goes far better on a schedule than on inspiration.

What you need alongside the videos

• A workbook to follow along with, so the tasks in each module have somewhere to live.
• Somewhere to ask questions. The Facebook community is where other sellers are; support@arbitragehero.com reaches us directly.
• A notebook, spreadsheet or document of your own for the numbers you work out along the way. Several lessons ask you to write something down and come back to it.

What this course does not promise

It teaches a method and the tools around it. How quickly it works for you depends on the time you put in, the money you have to buy stock with, and the market you sell into, none of which this course controls. Nothing here is a statement about what you will make. Treat any figure you see in a lesson as an illustration of the arithmetic, not a forecast.

The course is free, open to anyone with the link, and does not require an Arbitrage Hero account to watch. Start with the next lesson, and take it from there.

Welcome to Arbitrage Hero Academy. This is the whole course, free and open to everyone. There is nothing to join and nothing to buy, and you do not need an Arbitrage Hero account to watch any of it.

It is meant to be taken in order. The Introduction covers what Amazon FBA is and why people sell on it. Getting Started settles the practical things you need in place before you spend any money. After that, one module per sourcing method: retail arbitrage, online arbitrage, reading Keepa properly, wholesale, and handing work over as you grow.

Every lesson is a video. Where a lesson has a worksheet, a supplier list or a tool behind it, the links are on that lesson's page.

• Workbook to follow along with
• Questions and other sellers: the Facebook community
• Anything else: support@arbitragehero.com