Keepa Overview

Every lesson so far has said the same thing in different words: a single reading of price or rank does not tell you enough. Keepa is the tool that supplies the history behind those numbers. This module covers it properly, and this lesson is the introduction.

What Keepa records

Keepa tracks Amazon listings over time and keeps the history. For a given product you can see:

• Sales rank history, which is how you tell a product that sells steadily from one that had a good day.
• Price history, for the Buy Box, new offers, used offers, FBA and merchant-fulfilled offers separately.
• The number of offers over time, which is competition, and how it is moving.
• Whether Amazon has been on the listing, and for how much of the period.
• How much stock competing sellers hold.

That last one surprises people. It is genuinely available, and it is covered in the Additional Features lesson.

The three ways to use it

The browser extension

The main one. Install it from keepa.com under Apps; versions exist for Chrome, Firefox and other browsers. Once installed, a chart appears on every Amazon product page automatically.

The mobile app

Scan a barcode in a shop and get the same history on your phone. This is what the Analyzing Products With the Keepa App lesson in the Retail Arbitrage module covers.

Through other tools

SellerAmp SAS and BuyBotPro both display Keepa data in their own layout, usually more compactly, and SellerAmp adds figures of its own on top. If you use both, you get the underlying history and the summarised version together.

Turn on the hover chart

One setting to change immediately, because it is off by default and it is the single biggest time saver in the tool.

1. Right click the Keepa icon in your browser toolbar.
2. Open Options.
3. Enable showing price graphs when hovering over images on Amazon.

Now, on any Amazon page with several products, hovering over an image pops the chart up in the corner. You can dismiss most candidates without opening a single product page.

The demonstration in the video is exactly how it is used in practice: hover across a page of Lego results, see one where Amazon has been on the listing continuously, and move on without ever visiting it. That decision took under a second and it would have taken a minute the long way.

What it costs

Keepa is a paid subscription, quoted in the video at 15 euros a month, and there is no free trial. Check the current price at keepa.com. There is no affiliate programme, so the link under the video is a plain link.

The recommendation in this course is unambiguous: get it. The reason is that everything the earlier lessons told you to check, whether the rank is consistent, whether Amazon keeps returning, whether the price is stable, is only answerable with history. Without it you are buying on a snapshot, and the sales rank lesson explained exactly how that goes wrong.

What is in this module

1. Keepa Sales Rank. Reading the rank line and the statistics behind it.
2. Keepa Price History. The price lines, what each one means, and which to care about.
3. Additional Keepa Features. Offer counts, ratings, Buy Box history and competitor stock.
4. Putting It All Together. The full check, in order, on a real product.