As an Amazon seller, you can’t just start filling your storefront with items that stand out. You need to be able to distinguish the top best-selling products, which requires more than intuition. Only through product research can you identify the winning products and save yourself from bad investments. In this blog, we will discuss Amazon Product Research and various strategies for conducting research.
What is Amazon Product Research?
Amazon Product Research helps you find the “winning product” that will earn you a hefty profit when you start selling it on Amazon. However, you cannot rely on your gut feelings or intuition when it comes to finding the product that will sell the most on the platform.
For instance, you can spend thousands of hours and resources trying to create a fantastic product. However, if there is no demand for it in the market, then your product will simply not get any sales on Amazon. Also, if you pick highly competitive products, then it can result in saturated niches, which can be challenging to break into.
So, if you wish to get on in a profitable product, then you will need to apply specific strategies to gather data and then thoroughly analyze and validate it for your success. You will have to consider various metrics like estimated daily orders, estimated daily revenue, category and subcategory information, etc. There are also manual methods for performing product research, which may not be as helpful or on the same level as Amazon Product analysis with a product research tool.
When you understand this data, you can find opportunities in an uncompetitive niche or a saturated niche’s subcategory. For example, you might not be able to enter the water bottle market, but you can get a chance to be in a subcategory such as sports water bottles.
What are some of the Best Amazon Product Research Strategies?
As you know, there are various strategies you can use to conduct product research. Each of them has their own unique approach and benefit. Let’s have a better look at these strategies:
Strategy One: Amazon Bestseller List
You can check the Amazon bestseller list, which consists of the products that are currently selling the most. This will give you an idea of what’s popular among customers. Since this list is updated hourly and has real-time information about the top performers and trends, you will always be ready. It’s also very easy to navigate, and you can explore the best sellers by category and subcategory.
You can use a free tool for this strategy, and it will provide you with information regarding demand. However, it may lack deeper insights, which are needed for comprehensive product research, like competition level, profitability, and alignment with your business model. Hence, it may not get you the sufficient information you need for the product of your choice or help you figure out its potential for your storefront.
Strategy Two: Social Media Trends
You can go on social media platforms and look for products that reflect the customer’s interest and the latest trends. You can then examine what these bloggers and influencers are promoting in your niche so you can get insight into what and why it is gaining popularity. There are also comments and reactions from fans and followers, which can help you determine the potential of these products. Furthermore, you can also look for viral products on platforms like TikTok, which often end up becoming Amazon bestsellers.
You need to keep in mind that this strategy can be time-consuming and unreliable. Social media trends are highly unpredictable and change very often. Also, you won’t be able to access data about sales or any other important statistics, so it won’t help you make informed business decisions.
Strategy Three: Reviews
You can explore autosuggestions in the Amazon search bar to find popular searches and figure out current customer interests. You may also check reviews of similar products to determine the gaps and opportunities in the market. This strategy can be tricky and highly time-consuming. It’s also challenging to figure out if the trend is emerging or dying, which can be a problem.
Strategy Four: Amazon Product Research Tool
The best way to reach the top is to use an Amazon product research tool. This software is designed to help you streamline your product research process. You need to find a research tool that can offer accurate data and strike the perfect balance of functionality without overloading you with unnecessary stuff.
Tools like Arbitrage Hero are a popular choice for Amazon sellers. These tools come with comprehensive functionality and help you quickly find trending products and check their viability. This can provide you with accurate data on profitability, competition, and demand. They also offer options like automation, which can save you a lot of time and effort.
(Also Read: How to Use Amazon Arbitrage Software to Maximize Profits)
Bottom Line
You can efficiently choose products to sell and evaluate their factors, such as profitability. Also, using the product research tools, you can gain insights into developing an effective strategy for selling on Amazon. This way, your business model can have a strong foundation and increase your chances of making sales. Contact [email protected] with any queries regarding the use of the Amazon Product Research Tool, and we’ll be happy to assist you
