If you are already an Amazon seller, then you must know what Reverse ASIN Lookup is. If not, then you are at the right place. It is a technique that most Amazon sellers use to find the keywords that drive traffic to their competition and their products. When you use Reverse ASIN Lookup, you can reverse engineer the keyword research process.
So, basically, you can select a target ASIN that belongs to a well-doing product and use tools to find associated keywords. With this technique, you can make informed decisions and enhance your listings, campaigns, and position in the market. In this blog, we will discuss how you can use this reverse ASIN Search tool for market research and competitor analysis.
How Amazon Reverse ASIN Search Works?
There are a lot of Reverse ASIN Lookup Tools that help you to find details based on your competitor’s ASIN. These tools scrape data from the Amazon database and look for search terms that are linked to the product from the ASIN. These search terms are the keywords that have helped your competitor drive traffic. Customers use these actively to find and engage with similar products on Amazon. Once you understand how this works, it becomes easy for you to prepare your listings, descriptions, and advertising campaigns using these keywords.
How Can You Find Amazon Competitor Keywords?
It’s quite an easy process once you get the hang of it. Finding Amazon Competitor keywords through reverse ASIN Lookup only requires a couple of steps. Here’s what you have to do:
Step One: Identify Your Competitor and Their ASIN
Start by looking for products that are successful on Amazon. Make sure that these products closely align with your business and business goals. Then, out of those, you can start picking products that have high sales rankings and tons of positive reviews. Finally, you can begin collecting their ASINs from the description section.
Step Two: Use the Reverse ASIN Lookup Tool
Choose your weapon, your reverse ASIN Tool, to start identifying the keywords that your competitor is using. The tool will help you uncover insights about the product keywords. Enter the ASIN that you found from the product listing into the lookup tool. Then, the tool will begin the reverse ASIN Lookup process and extract the data related to the keywords for that particular product.
Step Three: Analyze and Prepare Keywords to Use
Once the tool generates the list of keywords, you can go through it thoroughly. Pick out the high-performing keywords that match your product and target audience. You need to pay close attention to the high volume and relevance of the keyword since they can boost your product visibility. Finally, now that you have your competitor’s keywords, you can start preparing a list of high-ranking keywords to use for your product listings, advertisement campaigns, etc.
(Also read: How to Find Wholesale Products to Sell on Amazon | Amazon FBA Beginners Guide)
How Can You Benefit from Using Reverse ASIN Lookup?
Using the Reverse ASIN Lookup tool, you can not only make informed decisions but also the best decisions for your business growth. It will help you to build a successful and distinctive presence on the Amazon Marketplace. Here are some benefits that you get from using this keyword research technique:
- Keyword Optimization: Now that you have insights into your competitor’s top keywords, you can use them to your advantage. You can have the best strategically optimized product listings that perform well and improve your visibility.
- Advertisement Enhancement: You can not only find top-ranking keywords but also the ones that resonate the most with your product and target audience. This will help you have campaigns with the right keywords, making them the most effective and audience-friendly.
- Product Differentiation: Extracting the keywords alone is not enough. You need to find opportunities and market gaps to make your product stand out. Understand the keywords related to competing products and plan accordingly.
End Note
Using the Reverse ASIN Lookup Tool is one of the best strategies that you can apply to stay ahead of the competition. You can not only gain a competitive edge over your competitors, but also stand out in the crowd. These keywords can help you refine your strategies, optimize a listing, and ultimately take over the market by storm. For any queries related to reverse lookup, you can contact us at [email protected].
