We’ve just released a major upgrade to the Arbitrage Hero Amazon repricer: a new repricing engine, an improved UI, and a new repricing history page.
If you use an Amazon FBA repricer (or you’ve been evaluating repricing software), this update is designed to make automated repricing more reliable, easier to manage, and easier to review—so you can stay competitive without constantly watching your listings.
Why we rebuilt the repricing engine
A good Amazon repricing tool needs to do two things well:
- make consistent pricing decisions, and
- avoid unexpected surprises.
Most repricer setups rely on repricing rules and guardrails, such as minimum and maximum prices, to protect margins.
So we rebuilt the engine to create a stronger foundation for:
- More consistent repricing outcomes
- Better reliability as your SKU count grows
- A solid base for new repricing strategies we’re adding next
This is a foundational change—not just a cosmetic update.
New repricer UI: faster setup, fewer mistakes
Alongside the new engine, we introduced a refreshed repricer UI that makes it easier to manage day-to-day repricing:
- Cleaner strategy setup and configuration
- Easier review of pricing boundaries (like min/max protection)
- A layout designed to reduce misconfiguration
If you manage many listings, small UI improvements save real time.
New feature: repricing history (up to ~2 months)
One of the biggest requests we hear from sellers is visibility: “What changed, when, and why?”
You can now use the Repricing History page to review repricing activity (initially up to ~2 months), including:
- Which SKU/ASIN was repriced
- Strategy applied
- Old price → new price
- Timestamp and status
This makes it much easier to audit changes, troubleshoot edge cases, and build confidence in your strategy behavior.
How this helps you compete (without racing to the bottom)
Repricing isn’t just about being the cheapest. Many sellers use repricers to stay competitive, improve Buy Box performance, and protect margins—typically by leveraging smarter rule logic and price boundaries.
This release focuses on building a repricer foundation that’s stable enough to support more advanced strategy work.
What’s next
Now that the engine foundation is upgraded, we’re moving into enhancements such as:
- New strategy options
- More visibility and controls
- Continued reliability and performance improvements
We’d love your feedback
If you’re using the repricer, please test it and let us know how it performs on your listings. If something looks off, the fastest way for us to investigate is:
- SKU/ASIN
- Strategy name
- What you expected vs what happened
- Screenshot of the repricing history entry (if available)
FAQ
What is an Amazon repricer?
An Amazon repricer (also called repricing software) is a tool that automatically adjusts prices based on defined rules and market conditions to remain competitive.
Do repricers use minimum and maximum prices?
Most sellers use min/max pricing boundaries as guardrails to protect profit and prevent unsafe price drops.
Does Arbitrage Hero include repricing history?
Yes—our new Repricing History page shows recent price changes (initially up to ~2 months).
Useful links
- Get Free Arbitrage Hero Trial – Online Sourcing and Repricing Software
- Repricing Like a Pro: A Step-by-Step Guide to the Amazon Repricer Tool
- Arbitrage Hero Chrome Extension – Online Arbitrage Amazon FBA Sourcing Tool
