Amazon FBA Wholesale is a great business where you can purchase products in bulk from manufacturers or authorized distributors to sell directly on Amazon. This way you don’t need to create your own brand or search for a single discounted item. As the wholesale part focuses on consistent sales of already established products. What’s the appeal you ask? it’s in the potential for stable income and repeatable orders.
Although success in FBA wholesale isn’t just about finding any product, it is about finding the right product, so you can have reliable sourcing channels. In this blog, we will explore effective sourcing strategies for Amazon wholesale success.
What are the Strategies to Find Wholesale Products?
If you go out to find products for Amazon FBA wholesale, you will realize that you need to have a methodical and well-planned approach. You have to combine your market understanding with some smart sourcing tactics for things to work out for you. Here are some strategic approaches that can help you in your search:
Strategy 1: Untapped or Underserved Niches
Well, a lot of sellers just walk straight towards the best-sellers, but what they don’t know is that true profitability lies in wholesale. You have to look beyond these crowded areas and find niches that have less competition. Identify the profitable niches for Amazon FBA wholesale where the demand is consistently present, but the supplier has limited access or there are fewer sellers competing.
You have to use product research tools to go through the broad range of categories and then into the sub-categories or product variations to spot less saturated deals. Sometimes, even a slightly different color, size, or quantity of a popular item can also make you profit on its own with less direct competition.
Strategy 2: Research Data
Well, you have to rely on solid data to find successful wholesale products. It is important that you should be able to use Amazon product research for wholesale sellers’ tools to select items that already have a proven track record.
With these tools, you can find high-demand wholesale products from Amazon by analyzing metrics like sales history, Best Seller Rank (BSR) over time, how many units are being sold in a day, and the number of existing sellers on the list. This data will help you to confirm if there’s a genuine interest among the consumers and help you assess how much competition you’d face.
Strategy 3: Build Strong Supplier Relationships
Once you know which products have the potential or even which niche then your next step is to connect with legitimate and reliable suppliers. If you are planning for wholesale, then you will have to find authorized distributors or even contact the brand directly to open a wholesale account. This is a core strategy if you want to succeed in the Amazon wholesale business.
There are tons of ways that you can use to find the supplier. But the most important part is to develop strong and lasting relations with the supplier who can provide you with consistent access to the inventory with better pricing. You can also contact them for new product releases, which are all that you need for sustained success.
(Also Read: How to Leverage Amazon FBA Arbitrage Software for Inventory Management)
What are Some Tips for Smart Product Selection?
Other than the strategies, there are also specific characteristics that make the products ideal for Amazon FBA wholesale. So, when you are doing your Amazon product research, here are some tips to keep in mind:
- Consider Common Product categories for Wholesale:
You can go with Home & Kitchen, Pet Supplies, Health & Personal Care, Grocery & Gourmet Food, Office Products and even Baby Products. These categories are often branded, consumable, or frequently purchased and fit the wholesale model perfectly. - Prioritize Products with Good Margin:
Even if the product you choose has high-demand in a great category. it should also offer a healthy profit margin after all costs. So you have to focus on items where you can secure a competitive wholesale cost which leaves sufficient room after reselling on Amazon. - Choose on Basis of Size, Weight, and Durability for FBA Fees:
If the products are smaller, lighter, and durable, then they are almost always more profitable for FBA sellers. These cost low shipping charges, storage charges, and an Amazon fulfillment fee. This is why large, heavy, or fragile items can quickly eat into your profits with higher charges.
End Note
You have to combine strategic research, do a careful financial analysis, build strong supplier relationships, and make better product selections. Once you have the profitable niches, you can then use data for product research and work towards building your business by taking one step at a time. If you are having trouble finding the products or using the tool for your business, then contact us at [email protected].
